How Health Care Marketers Can Prove Marketing Attribution

Tuesday, September 19, 2017
11:00 am12:30 pm

As health care marketers, you are asked to prove the return on investment (ROI) for your campaigns. But how do you define success? Do your CEO and CFO agree with your definition? In this webinar, Eric Morgan will cover how to establish goals, gather the data you need and tailor reporting to specific audiences. He will offer tips on how to bridge the gap between marketing, administration and finance.